Few industry segments are being transformed as profoundly by next-generation technologies as the HiTech, Media, and Entertainment (HME) market. According to industry reports, AI adoption within the Media & Entertainment sector alone is projected to grow at a CAGR of approximately 25% over the next decade, underscoring the scale and speed of innovation in this space.

The rapid expansion of the HME market is being driven by several converging trends, including :

• The rising popularity of OTT and streaming platforms
• Growth in online and immersive gaming experiences
• Increased production and consumption of high-definition and immersive content
• Demand for real-time, personalized digital experiences

Together, these factors are fueling unprecedented growth and reshaping how content is created, distributed, and consumed.

GrowIT’s Focus Areas in HME GrowIT partners with HME organizations to deliver best-in-class, AI-driven solutions across carefully selected, high-impact use cases. Our focus areas include :

Omnichannel customer experience solutions for seamless audience engagement Infrastructure modernization and cybersecurity solutions for scalable, secure platforms AI-powered personalized recommendation engines

AI-driven new product development (NPD) solutions for next-generation commerce and digital platforms

AI-powered marketing and audience analytics solutions

Enabling Personalized and Secure Digital Experiences Leading HME players are heavily investing in these capabilities to deliver highly personalized, secure, and contextually relevant experiences to their audiences. With a strong focus on AI, data, and digital platforms, GrowIT and its partner ecosystem help organizations in the HME segment accelerate innovation, enhance customer engagement, and drive sustainable growth.