During our MBA days and afterwards in many corporate presentations, we have heard, discussed and debated on the term “Value Proposition”. In almost all the instances, it has been used in the context of a company, group or business unit. What if we apply the same term to describe a modern-day professional reading an article like this on internet?
The value proposition of a professional like the value proposition of a company is made of same three factors – Creation, Delivery and Capture, although used in a different way. Let’s see how-
1. Creation of value- A professional creates her/his value by rendering his services for an organization or in an entrepreneurship role. He creates new design, products, drawing, presentations, documents etc. The output might be different in different industries, but the intent is always the same – Creation of something that has not existed earlier. Something new, something unique. Ask an architect, ask an engineer, ask a software professional. You will get the answers.
2. Delivery of Value – A professional has multiple channels of delivering her/his value in this information technology space. Most common one is utilizing all the value creation for the growth of the company that he works for. However, he can also distribute his knowledge and experiences in terms of useful discussions on public policies, participating in events and seminars, useful discussions on web or writing blogs like this one. All of these are perfectly legal and justified as long as they are not conflicting with the confidentiality issues of the parent organization to which the professional is attached to.
3. Capturing Value – The immediate thing that we come to our mind is CTC? Is that all? Is that enough? The answer is a big NO. There are no doubts that a professional captures her/his real value in terms of the reimbursements she/he gets. But what about the number of connections you have on your LinkedIn account? What about the number of followers you have for your blogs? What about the invitation and speaker slots you get for important events and seminars? What about the respect you have gained in your respective industries? What about the fact that your daughter/son treats you as your ideal? Have you not captured value through all the question marks just described? You have and you have done a splendid job.
Keep making your value proposition stronger and stronger! Good Luck!
Your feedback and suggestions are most welcome.
( All the views expressed here are of the solely of the author. The Author’s current or previous organizations have no connections with these views. )
