The emergence of next-generation Centers of Excellence (CoEs)—focused on Artificial Intelligence (AI), Generative AI (GenAI), Verification & Validation (V&V), and advanced digital capabilities—demands a fundamentally different mindset, governance model, and operating approach to ensure success.

Unlike traditional CoEs, these AI-driven innovation hubs require:

• An experimentation-first culture
• AI-native execution and delivery models
• Specialized talent, tools, and governance frameworks
• Clear outcome measurement and value realization

GrowIT’s Proven CoE Enablement Approach

Over the past several years, GrowIT and its partner ecosystem have successfully established and scaled CoEs for multiple global organizations by following a well-defined, structured process designed specifically for AI and next-generation innovation initiatives.

This proven approach ensures that CoEs:

• Deliver measurable business outcomes, not just capabilities
• Scale efficiently across teams and geographies
• Align closely with enterprise strategy and innovation goals
• Maintain strong governance, security, and compliance

The process outlined below reflects GrowIT’s end-to-end methodology for building, operating, and scaling high-impact CoEs.